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What if in a grand, scruffy stab at corporate disobedience,
teenagers en masse simply stopped spending their money on the
cynical crap that's relentlessly mainlined to them: the addictive
and deadly cigarettes, the hateful music, the crude and
desensitizing videos and movies? That's the radical notion behind
Like We Care, a biting, clever, and hilarious satire in which two
endearingly subversive high school seniors set out to monkey wrench
the recording industry, the cigarette industry, the junk food
industry -" indeed, much of the American money machine. Marrying
the internet to corporate America's own schemes and weapons, they
slowly, reluctantly launch a grassroots campaign, with racial,
political, and cultural implications, that harnesses the awesome,
untapped power of teenagers flush with cash and inflamed by adult
hypocrisy. Drawn into their orbit are two key players: a beautiful
but compromised executive for a contemptible music video network,
who is torn between her career and the potency of the boys'
message; and an earnest, inspiring, but emotionally fragile social
studies teacher. Can this odd foursome succeed? We're not saying!
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